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What’s going on in the world of social media marketing?

 

Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing.

 

In this episode, I chat about:

• Instagram Updates:
• LinkedIn Changes:
• Threads Tips:
• Actionable Steps for Listeners

 

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Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!

 

 

 

What’s Going on In the World of Social Media Marketing: October Edition

 

Marketing as a financial professional can often feel like a time-consuming and overwhelming task. However, with the right guidance and strategies, it doesn’t have to be this way. In this blog, we’ll break down the latest social media updates, along with actionable tips to make your marketing more manageable, effective, and even enjoyable.

 

Key Social Media Platform Updates: Q4 2024

 

Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing.

 

Instagram: Maximizing Engagement and Reach

 

Instagram is a powerful platform, and recent updates provide a few ways to expand your content’s reach. Here’s what you need to know:

• Carousel Posts:
  • Carousel posts (multiple images or slides) generate more engagement than single images. They give viewers two chances to see your content, as Instagram may re-show the post if they don’t swipe through initially.
  • Adding music to carousels can enhance reach further by making your posts eligible for reels, although it’s worth testing to see if music works well for your audience.
• Cover Photos:
  • Covers for posts matter, though only slightly. Rather than focusing on flashy covers, make sure the image clearly communicates the topic.
• Third-Party Logos:
  • Remove third-party app logos (like from CapCut or Veed.io) from your videos to avoid limiting your reach.
• Understanding “Shadow Banning”:
  • While “shadow banning” is widely discussed, Instagram states that accounts are not penalized due to not paying for ads, it’s only if community guidelines are violated. Check your account status to ensure compliance.

 

LinkedIn: A Platform for Professional Growth

 

LinkedIn continues to evolve, adding more features for professionals. Here are some recent updates that may affect how you use the platform:

• User Agreement Updates:
  • LinkedIn’s updated user agreement will take effect on November 20, 2024. Notably, the agreement mentions that LinkedIn may use your content to train AI, though you can opt out through your account settings.
• Top Voice Badge Removal:
  • The “Top Voice” badge has been retired. In its place, LinkedIn now handpicks profiles for a “blue badge” to recognize outstanding contributors.
• Video Content:
  • LinkedIn has been favoring video posts, making now a great time to experiment with short, engaging videos to improve your visibility on the platform.

 

Threads: Experiment and Engage with Your Audience

 

Threads, Meta’s newer social media platform, continues to be a unique place to engage with audiences casually and meaningfully. Here’s how to make the most of Threads:

• Jump on Trends:
  • Engage in current events or industry trends. Posts related to trending topics often see higher engagement and visibility.
• Use Topic Tags:
  • Tags help increase the discoverability of your posts and connect with other users interested in similar topics.
• Build a Network:
  • Threads has an active podcast community, which can be a valuable resource if you want to connect, learn, or share insights.

 

Practical Tips for Simplifying Your Marketing

 

Marketing doesn’t need to be stressful. Here are some quick, actionable tips to simplify your social media marketing while enhancing your results.

1. Instagram: Try creating a carousel post with music to increase your reach. Make sure the post is clearly titled so viewers instantly know the topic.
2. LinkedIn: Share a short talking-head video on a topic relevant to your audience. If video isn’t your thing, keep it brief but relevant.
3. Threads: If you haven’t joined Threads yet, consider giving it a try. Share quick updates about your business, participate in trends, or just engage casually with others.

 

Simplifying Marketing for Long-Term Success

 

Social media marketing is a continuously evolving landscape, and while it’s easy to feel overwhelmed, breaking it down into small, manageable steps can make it feel more approachable. From using carousels on Instagram to leveraging video on LinkedIn, there are simple ways to improve your reach and engagement across platforms.

 

If managing your marketing still feels like too much, consider reaching out to a professional for support. At Simplified Marketing Services, we help financial professionals like you streamline and enhance their marketing efforts.

 

Book a free discovery call to see how we can make your marketing easier. And don’t forget to subscribe to the Simplified Marketing Podcast for more weekly insights.