Marketing Blindspot
You’re doing the marketing. But something isn’t clicking.
Strategy. Storytelling. Systems
You’re posting. You’re sending emails. You’re showing up. Maybe you’re networking, creating content, or trying different ways to get your business in front of the right people.
But you’re still wondering:
🐝What’s actually working?
🐝Why isn’t my marketing turning into more leads or clients?
🐝Am I focusing on the right things?
🐝Is there something I’m missing?
When you’re this close to your own business, it can be hard to see where the disconnect is.
And sometimes, the answer isn’t to do more marketing. You need to figure out what isn’t connecting first.
That’s where the Marketing Blind Spot comes in.
The Marketing Blind Spot is a strategic deep dive into the marketing you’re already doing to uncover what’s working, what’s not pulling its weight, what’s missing, and what deserves your attention next.
Instead of giving you another list of marketing tactics to add to your plate, we’ll step back and look at the bigger picture. Because your blind spot might not be your content.
It could be your messaging. Your offer. Your customer journey. How you’re talking about what you do. How you’re following up. Where you’re spending your time. Or the fact that your current marketing strategy simply doesn’t fit the capacity you actually have.
We figure that out before deciding what you should do next.
What We’ll Look At
Your Marketing Blind Spot is customized to your business, so what we focus on will depend on what you’re currently doing.
We may look at your:
🐝Overall marketing strategy
🐝Offers and how you’re positioning them
🐝Messaging
🐝Social media presence
🐝Content and storytelling
🐝Email marketing
🐝Lead generation
🐝Customer journey and follow-up
🐝Current marketing systems
🐝Time and capacity for marketing
The goal isn’t to find something wrong with every piece of your marketing. It’s to identify what matters most.
The Marketing Blind Spot Is For You If…
🐝 You’re an established service-based business owner who currently does your own marketing.
🐝 You’re marketing consistently enough to know something isn’t clicking, but you’re not sure what the problem is.
🐝 You’re struggling to turn your marketing into leads or clients.
🐝 You’re not sure which parts of your marketing are actually worth your time.
🐝 You have plenty of ideas but aren’t sure how everything should connect.
🐝 You’ve tried different strategies and still don’t feel like you have a clear direction.
🐝 You don’t necessarily want someone to take over your marketing, you want an experienced marketing brain to help you see what you’re too close to see yourself.
Here’s What You’ll Receive
Marketing Blind Spot isn’t just a call where we brainstorm marketing ideas.
Before we meet, I’ll take a closer look at your current marketing so we don’t spend our time together trying to figure out where to start.
🐝 Marketing Intake + Pre-Session Review
You’ll complete a detailed questionnaire so I can understand your business, offers, audience, goals, current marketing, what’s been working, and where you feel stuck.
I’ll review your current marketing through the lens of Strategy → Storytelling → Systems, looking for gaps, disconnects, opportunities, and areas that may be taking more effort than they’re worth.
Depending on your business, this may include your website, offers, social media, email marketing, messaging, content, lead generation, and current marketing systems.
🐝 90-Minute Marketing Blind Spot Session
Then we’ll meet for a private 90-minute strategy session to talk through what I found.
This isn’t a presentation where I talk at you for 90 minutes.
We’ll work through your marketing together, dig deeper where needed, and determine what makes the most sense for your business.
We’ll talk about what’s working, what’s not, what may be missing, and what I recommend you focus on moving forward.
🐝 Your Personalized Strategy Notes
After our session, you’ll receive a one-page summary of what we uncovered and my recommendations for moving forward.
Everything is based on your business, goals, and the time and capacity you realistically have for marketing.
🐝 Marketing Blindspot Includes:
→ Detailed intake questionnaire
→ Behind-the-scenes review of their current marketing
→ 90-minute Marketing Blind Spot strategy session
→ One-page personalized strategy notes
She does it all!
I never have to worry about things not being done. You’re so professional and I’m grateful for that! Bianca takes on tasks for me that free up my capacity, as well as tasks for the team that allows them to do other projects. She’s amazing at what she does.