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Marketing can feel overly polished, overly stiff, and—let’s be real—just not like you. If you’ve been hiding behind your logo, stuck in corporate-style content, or unsure how to show more of your personality without oversharing, this episode is for you.

 

In this episode, I chat about:
✨ Why hiding behind professional content might be holding you back
✨ How to bring more of you into your brand without feeling “too much”
✨ A simple 80/20 formula to help your content connect and convert
✨ How to weave in your values and personality to make marketing more fun

 

If your content feels flat or you’re tired of blending in, this episode will show you how to make your marketing come alive—just by being yourself.

 

Services:

Services – Simplified Marketing Services

 

Book a Free Call:

Contact – Simplified Marketing Services

 

Let’s Connect:

Website: https://beesimplified.com/ 

LinkedIn: https://www.linkedin.com/in/biancamarissasmith/

Instagram: http://www.instagram.com/simplifiedmarketingservices

 

 

If you’re a CPA, CFO, or firm owner, chances are you’re more than comfortable in spreadsheets and systems. But when it comes to marketing? You might feel stuck behind the scenes—relying on polished graphics, logo-driven posts, or generic content that blends in with everyone else in your industry.

 

Here’s the thing: people don’t connect with perfection—they connect with personality.

 

Let’s talk about why that matters and how bringing more of you into your marketing can change the game for your business.

 

You’re More Than a Service—So Market Like It

 

Many financial professionals were trained to “stay professional” and let their work speak for itself. That mindset might’ve worked in corporate—but in the world of small business, people want to know the person behind the numbers.

 

Clients aren’t just hiring a service anymore. They’re hiring a partner. Someone who gets them. Someone they trust. And trust doesn’t come from faceless posts—it comes from you showing up.

 

No, You Don’t Have to Share Your Whole Life

 

Let’s clear this up: showing your personality in your marketing doesn’t mean sharing every detail of your personal life or dancing on TikTok.

 

It means adding small, intentional touches that reflect who you are. Like:

• Sharing why you got into this work 
• Posting a photo of your workspace or a peek at your routine 
• Letting your values show through what you talk about

 

These things help people feel connected to you before they even schedule a call.

 

A Client Example: From Generic to Genuine

 

One of my clients had a picture-perfect brand. Her Instagram was full of clean, stylish graphics and polished posts. But something was missing—her.

 

There were no photos of her. No stories. No voice. Her content was technically “good,” but completely forgettable.

 

When we worked together, we changed that. We pulled in:

• Candid behind-the-scenes photos she already had (yes, including the one with crayons on the table and a “mom life” mug) 
• Her story of why she became a CPA 
• What lights her up about helping other business owners 

 

What happened next was wild:
Her engagement skyrocketed. DMs flooded in. People commented, “I didn’t even know you had kids!” or “You’re amazing—how do you do it all?”

 

Even better? She started landing podcast interviews and dream clients—all because she stopped hiding behind the brand and started showing up as herself.

 

Your Marketing Should Feel Like You

 

When your marketing feels stiff or overly polished, it doesn’t resonate. But when it feels like you? It becomes magnetic.

 

That’s why I encourage all my clients to follow this simple rule:

20% of your content should be selling.

80% should be connecting.

 

That 80% can include:

• Storytelling: Why did you start your business? What lessons have you learned? 
• Education: Share helpful, friendly tips in bite-sized pieces (no lecturing!). 
• Values: Let people know what matters to you—family, freedom, flexibility. 
• Relatable moments: Share the off days. The human stuff. It builds trust. 
• Client transformations: Show real results, not just services. 

 

When people feel like they know you, they’re far more likely to hire you.

 

Ready to Make Your Marketing Come Alive?

 

If you’ve been playing it safe with your content, consider this your permission slip to start showing more of who you are. You don’t have to do it all at once—and you definitely don’t have to do it alone.

 

We help financial professionals like you simplify your marketing by adding more story, personality, and strategy—without sacrificing professionalism. Book a call today to get started: Contact – Simplified Marketing Services